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Post by account_disabled on Dec 3, 2023 4:41:58 GMT -5
Which to choose: Neither one nor the other. Both. There is no way to develop a marketing strategy without taking into account the profile of your consumers and the values of your brand. If you choose to work with a single concept, it is very likely that you will not achieve your objectives, after all, there is no point in determining the profile of your brand if you do not know who you are communicating with. Below, you will see in what ways you can plan each Phone Number List of these profiles and how you can integrate them into your strategy. Planning a buyer persona The development of a buyer persona requires some research that will help you determine the profile of your ideal client in the most assertive way possible. Among them, we can mention: interviews with current and prospective clients; surveys sent to your customer base; online behavior (most visited sites and content, most searched keywords, etc. Explore the research as much as possible and try to discover everything that is relevant to your company. Identify their purchasing habits (do they do research before making a purchase? Do they prefer to buy online or in a physical store? What is their average ticket?), their needs (what do they research in search engines? What problems do they want to solve?), What are their tastes (what sites do they access? What channel do they stay informed from? What social networks do they use the most?, etc.
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