Post by account_disabled on Mar 5, 2024 1:11:27 GMT -5
For a broad audience reach, but rather a strategic one . Choose your campaign channels in addition to your campaign's action plan, another important point is choosing which channel will be used to link your buzz marketing strategy. Previously, brands had limited options for locations to execute a buzz marketing strategy, such as Country Email List television ads and billboards, but today the scenario is very different. Social networks , for example, have become a major focus for brands for these campaigns. Messaging channels , such as whatsapp , are also a great way to run campaigns, and tools such as chatbots integrated into these channels make the experience even more interactive, opening up even more space for a real conversation with the public. Explore the content and use your creativity as we have already mentioned, buzz marketing is a very well planned action, which makes us think a lot about the message that will be shared and allows us to measure the expected effect.
With this in mind, publicist mark hughes, in his book of the same name, described 6 subjects that act as “triggers” to generate impact and foster public interest: subjects considered taboo , understood as “controversial”, which generate a debate in which people choose sides; subjects that talk about something extraordinary , bring satisfaction to the public, who judge the content as something incredible; subjects that deal with something unusual , considered innovative by the public, outside the standards and a great novelty; subjects considered shocking , which generate comments simply because they surprise people; hilarious subjects , which capture the public's attention by making them laugh and entertained; subjects that reveal a secret , instigating the curious instinct of human beings, generating the participation of the public who are interested and seek to know more about the subject. But how does it work in practice? In addition to explaining.
All these points about buzz marketing, we also selected some examples of applying the strategy, which are worth our attention: o boticário valentine's day the brand addressed a subject still considered taboo in the 2015 valentine's day campaign , by also showing homosexual couples exchanging gifts. Valentine's day o boticário mother's day – blip blip celebrates mother's day every year, both internally and externally — always with very institutional actions. In 2020 we decided to do something different. With the pandemic, we knew that many children would not see their mothers in person. The way, then, would be to give a virtual gift. There were 141,580 hits on the campaign page, more than 2 million messages exchanged, 50 thousand videos generated . Unforgettable messages do you understand how buzz marketing works? This strategy combines very well with new product launches and brand strengthening actions, in addition to bringing real and measurable results . How about planning a buzz marketing action to achieve your goals for 2021? Continue on our blog and check out: marketing strategies: see the main.