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Post by jferdousy427 on Feb 20, 2024 3:42:26 GMT -5
Since that is the case, what exactly do they mean by “low levels” of controversy? I’ll explain… The “Toilet Paper” Strategy (And no, it’s not called this because it’s full of crap One of the lead researchers of the study mentioned above, Jonah Berger, is an expert on virility, and for the promotion of his new book Contagious, Jonah sat down with many marketing publications to In a recent podcast, Jonah discusses the “inner Brazil Phone Number remarkability” of black toilet paper, and the conversation leads to this highly popular image on Facebook: To me, this image should be burned into the minds of content marketer’s everywhere, because it is the perfect bite-sized example of what Jonah means when he refers to content of “low” controversy. It’s been so stuck in my head that I’ve ended up re-dubbing my use of this tactic as the “Toilet Paper Strategy”… as it seems that people everywhere are taking sides on the hotly debated topic of toilet paper orientation (yes, that is a 6000 word Wikipedia article on the subject) and it is a controversial argument that rages on throughout the web. Just check out this gem: You read that correctly: a columnist with many decades of published work is admitting that talking about toilet paper orientation was her most controversial piece ever… seriously, what is wrong with us? More importantly, this leads me to the biggest takeaway from the Wharton paper… Successful controversial content on business blogs should stir up a debate that people feel strongly about, but that won’t result in genuinely hurting people’s feelings.
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