Post by account_disabled on Feb 18, 2024 1:43:30 GMT -5
has worked to expand the business through a division of labor between marketing, inside sales, and field sales . In this article, we will introduce some terms from the know-how and operations we have accumulated at Adobe that we use as a common language for B2B marketing and inside sales . In
particular, we will explain MQL Marketing Qualified Lead, which is one of the standards for handing over
from the marketing department to the inside sales department . Please note that Adobe's internal operations are evolving year by year, and the ones latestdatabase.com explained here are those that have been used in the past . First of all, if you have already set up an inside sales department and understand the concept of MQL , but are having trouble finding a marketing strategy or setting goals that are right for your company , here are some helpful articles . Please also take a look. 【Related article】 A shortcut to B2B marketing success starting with three patterns chapter Sales and marketing process in B2B marketing
The figure below shows the revenue cycle model defined within Adobe , from recognition acquisition to contract signing . We assume that the customer's purchasing needs will increase as the relationship with the prospect deepens , from an anonymous visit to the Adobe site to a business negotiation and closing. The relationship between your company and customers is divided into stages based on depth , and the status of prospective customers is managed. In Japanese , a customer who has not yet signed a contract is simply referred to as a prospect, but by dividing the