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Post by account_disabled on Feb 18, 2024 0:13:33 GMT -5
In this case, simply changing the font color of the headline from orange to black was enough to increase downloads by 6.64%. Increasing conversions by changing the headline font color A simple squint test (squint your eyes, stand back and see which elements stand out) revealed that the orange font color made the headline fall in line with the rest of the landing page design. I hypothesized that changing the font color to black would make the headline copy stand out and increase readability. I put my hypothesis to the test and was pleased to see that it Buy TG Database held water: the change in font color increased readability and made it easier for prospects to understand the value of the offer right away. The headline is one of the most prominent elements on your landing page. It’s also one of the few copy elements that you can be 99% sure your prospects will read and therefore has a significant impact on the decision-making process of your potential customer.More often than not, small . Making a big impact by tweaking a mission-critical element on your landing page Mission-critical elements are parts of your landing page that your prospects have to interact with in order to get to the next step in the conversion funnel.Call-to-action buttons are a great example. While CTA buttons may seem like an insignificant design element, they play a decisive part in the conversion sequence and have a direct impact on the decisions and actions of your prospects – regardless of whether you’re asking them to download a PDF, fill out a form, buy a product, or even just click through to another page.
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