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Post by account_disabled on Dec 26, 2023 0:01:30 GMT -5
Continuing with its amplification and diversification of clients, (SOMOS) Brand Experience Firm has created and carried out an original digital event for fedefarma with which the pharmaceutical cooperative wanted to respond to the challenge of innovation and digitalization of the sector , adapting communication to the format TV Late Night Show. Adaptation to virtual formats is being the key to, in the current situation, keeping brands' projects and needs alive. Fedefarma, created by and for pharmacists, is a cooperative that acts in the healthcare field as a pharmaceutical distributor offering Phone Number List comprehensive services for pharmacies. From the cooperative they work to grow the pharmaceutical sector , bringing a proposal focused on reinforcing the healthcare role and promoting the profitability and competitiveness of the pharmacy. The proposal of (SOMOS) by Unit Elements was to convert the spectacular Barcelona CCIB set (managed by Locale Events & Soul) into the setting for a hyper-realistic television show , At the event, a fictional program 'La Cooperativa' was created, hosted by the popular journalist and presenter Sandra Sabatés , and which featured luxury guests such as Fernando Trías de Bes, Oriol Vila and Boticaria Garcí a. Interviews, round tables, connections with the outside world and even a challenge that tested everyone's creativity. The program broadcast on YouTube managed to keep more than 1,000 people connected live. The result was a program that provided answers to innovation, digitalization and the future of pharmacy. Several days of rehearsal, a multitude of audiovisual content,
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